Business Basics virtual participants learn how to root their business in their values

On Friday, March 7, Spruce Root facilitated a Business Basics workshop over Zoom. In attendance were 16 participants from diverse backgrounds. The group included people forming their business ideas as well as those who had already started their businesses. They represented a number of sectors, from the arts to construction to marketing services.

“We had a great group of folks who really participated fully in the class,” Program Manager for Small Business Marc Wheeler said. “We hope that they made some new connections as well as learned some useful business concepts and skills.”

During the six hour class, participants learned how to root their business in their own values and how use a business model canvas to guide the development of their business.

During the day, participants learned about how to target customers, how to write a value proposition, how to calculate their break-even sales, and how to think about marketing and branding.

After the workshop, one participant wrote that the most valuable part of the workshop was, “All of it!! Above and beyond what I anticipated. Lots of great info and direction! Think this is good for everyone starting out. Just to make sure your duckies are covered.  Thought it was gonna be a basic common sense basic. Yet there was such deep takeaway!”

Spruce Root will continue to offer Business Basics workshops throughout the year, and the next class is planned for April 18 in Hoonah.

Hoonah residents can register for our free, in-person Business Basics workshop.